Copywriting is one of the most important parts of your brand strategy! The words your business puts out there represent your brand’s personality. And this is true whether it’s a sales message calling the customer to make a purchase or content shared through blogs, social media, or email to reach and connect with potential customers.
Well-written copy uses language that speaks to and resonates with your target audience and seeks to convert them from onlookers to fans, then customers. Sales copy creates an emotional connection with your customers and naturally inspires them to make a purchase because they feel emotionally invested in your brand.
Great brand copywriting shows customers that you know exactly what they are going through and how your product or service fits into their lives to solve their problems. When you know customers on that deep level, they’re likely to become brand advocates who will purchase from you for life and refer you to their friends and family.
Here are some tips for creating emotionally engaging copy for your business:
Features tell, but benefits sell. You might pride yourself on the features of your service or product and what you have to offer. But the words that are going to bring you closer to the sale are words that describe the benefits of using the product and how it helps to make their lives better.
Know your customers, what their problems are, and what their everyday life looks like. What are their dreams and desires?
Use copy to help them imagine how their lives would be different…. and so much better with your product or service.
Have a distinct brand voice. Your brand voice includes unique words and language. These words help you create a brand persona that stands out and resonates with your customers. Sweeeet! (See what I did there?)
Create a sense of urgency. Urgency helps customers take action. Use a countdown timer, lower price, or buzzwords to motivate your customers to make a purchase. They need to be given a reason to act now, not later.
What may be the consequences if they don’t purchase your product now? Without being smarmy, can you let them know what happens if they miss out?
Good copy can make or break your business…
Copy is how your messaging shapes the perception of your brand, and it plays a huge role in what inspires people to buy from you. Messaging that showcases your brand’s personality is timeless and priceless. If you’re ready to invest in having some words written for you to create an emotional connection with your audience, I’m here. Just get in touch.