Words have more power than we often give them credit for. We probably all remember some words or phrases we heard when we were kids, and they’ve then stuck with us for whatever reason. As an example, the words used in advertising are often renowned for their...
As a business owner, you understand the importance of high-quality writing in effectively communicating your message and engaging your audience. But with so many other tasks and responsibilities on your plate, it can be challenging to find the time and energy to...
As a small business owner, you know social media is a great way to reach new customers and grow your brand. But what do you post? And how often? If you’re struggling to come up with a good content strategy, don’t worry – I can help. In today’s...
Creating great content isn’t easy, but it’s worth the effort to publish material for your business that’s both engaging and effective. If you’re not in a position to outsource your content creation and are doing it all in-house, then...
If you’re running a business, it’s important to have a content plan in place. Can we say it again for those in the back of the room? If you’ve got a business, a content plan is crucial! Without one, you’ll find yourself struggling to develop...
Copywriting is one of the most important aspects of any business. It’s the content that convinces customers to buy your product or service, and it can make or break a company. Unfortunately, there are many myths about copywriting and it’s often...
There are a lot of businesses in the world, and most of them offer something similar to what their competitors do. Honestly, it can be a challenge to differentiate your product or service in the market. But thankfully, there are a few tried and true approaches that...
Testimonials can really give your website a boost IF they are done the right way. If they aren’t, you could wind up driving traffic away in droves and shooting your business in the foot. The key thing that must be remembered about testimonials is the fact they...
Copywriting is one of the most important parts of your brand strategy! The words your business puts out there represent your brand’s personality. And this is true whether it’s a sales message calling the customer to make a purchase or content shared through...
There’s no doubt that businesses need to adopt a digital strategy in order to stay ahead of the competition in today’s digitally driven world. And this means more than just having a website – it means using online channels to reach and engage with...
