5 Misunderstandings and Myths About Copywriting

5 Misunderstandings and Myths About Copywriting

Copywriting is one of the most important aspects of any business. It’s the content that convinces customers to buy your product or service, and it can make or break a company. Unfortunately, there are many myths about copywriting and it’s often...
Do you really need testimonials?

Do you really need testimonials?

Testimonials can really give your website a boost IF they are done the right way. If they aren’t, you could wind up driving traffic away in droves and shooting your business in the foot. The key thing that must be remembered about testimonials is the fact they...
How Copywriting Helps Build Your Brand

How Copywriting Helps Build Your Brand

Copywriting is one of the most important parts of your brand strategy! The words your business puts out there represent your brand’s personality. And this is true whether it’s a sales message calling the customer to make a purchase or content shared through...
How regular blogging can help grow your business

How regular blogging can help grow your business

There’s no doubt that businesses need to adopt a digital strategy in order to stay ahead of the competition in today’s digitally driven world. And this means more than just having a website – it means using online channels to reach and engage with...